Anythin to do with Microeconomics Research Proposal

Anythin to do with Microeconomics - Research Proposal Example Retail shopping can be defined as the process of evaluation of goods or services from retail outlets by consumers aiming to buy those goods or services. Retail shopping takes place in different venues ranging from hypermarkets, shopping malls and departmental stores to bazaars, second-hand stores, dollar stores and flea markets. Today, retail shopping is not only a necessity that enables retail consumers to acquire goods or services for use in everyday life, but it is also a leisure activity that combines delight, relaxation, amusement and the chance to spend ‘quality time’ with friends and relatives. In a few cases, retail shopping is an arduous, time-consuming and unpleasant activity where consumers are obliged to line up in long queues for long hours to purchase popular items {for example, during holiday shopping}. The retail consumer’s decision to buy is a successful culmination of eight consecutive stages: ‘need’ which convinces the retail consumer to buy certain goods or services, ‘awareness’ involving advertisers of goods and services reaching out to prospective buyers using persuasive brand communication, ‘preference’ when retail consumers decide that they prefer certain brands, ‘search’ involving consumers initiating searches for retail outlets where their preferred brand is being sold, ‘selection’ involving choosing their preferred item, ‘purchase’ involving the consumer conveying final confirmation by paying for the item, ‘use’ involves the consumer making practical use of the item, and ‘satisfaction’ involving the consumer’s firm conviction that the item purchased has fully lived up to expectations (Sharma). Phil Kotler defines Atmospherics as â€Å"the effort to design buying environments to produce specific emotional effects in the buyer that enhance his or her purchase probability.† In â€Å"Marketing of the Mind†, the

Business law Essay Example | Topics and Well Written Essays - 3000 words

Business law - Essay Example The reporting of the matter has nothing to do with the claim from the insurance company or the third party. As per the policy in vogue, all insurers will have to operate day in and day out. Further, even those cases where settlement arrived at with the driver or vice versa, the matter should be brought to the notices of the insurers (The Law Society of Singapore 2012). 25 passengers who were dancing on the tune of music in the bus were injured on the application of brakes by the driver to save the bus from head on collision with the lorry. Had those passengers paid heed to the warning of driver to not to dance, the injuries could be averted. Here, neither the transport company nor the driver is liable for action (The Law Society of Singapore 2012). Whether Lancung Transport is liable for the action of the driver? Answer: The Actus reus  requires a voluntary act or omission for evidence of fault. It also merits clear causation so as to fix the liability against the individual at fau lt and make him liable for action of his misdeeds. This is the only way to remove the legal blame and to absolve the innocent. In another scenario if the defendant commits an act, which falls under the category of voluntary criminal act, it means that there is strong evidence that he is at fault, and can be blamed for the crime he committed. If an act does not fall within the category of involuntary act, such an act not be termed as act of automatism or under duress. Under the mentioned circumstances, the defendant will not be at fault, and hence not liable for action. It is a matter of fact that once a point of law has been decided by the competent jurisdiction in a particular case of law it can be applicable in all similar future cases that contains the same substance of the facts. Under the mentioned circumstances, the driver of the transport company is not liable for action under the law since the passengers were at fault, not the driver. If Lancung Transport has any defense aga inst their claim Answer: The cited transport company in its defense may take the plea that since those who met with the minor or major injuries are themselves responsible for their misdeeds and not the transport company. If those injured persons acceded to the request of the driver, the situation would have been the other way round. If the passengers are not ready to accept the version of the driver, they may have the authority to proceed further in the matter under the Non Injury Motor Accident protocol to determine the liability (The Law Society of Singapore 2012). This is the general policy for the stakeholders. However, the ultimate prerogative and the final decision lie with the insurers. If the injured persons against the wishes of the insurer will go to the trial court, have to bear the cost of suits and other expenses incurred on litigation to be determined by the competent court of law. Under the mentioned circumstances, the insurer will not be responsible to satisfy the ex penses as the competent court may deem fit and appropriate (The Law Society of Singapore 2012). 2-Explanation a) According to the doctrine of promissory, a promise is binding in nature although it is not supported by money consideration.  As per the applicable doctrine, a party of a contract ensures an unequivocal promise by words or act that he or she will not force for his or her legal rights available to them under the contract. The deeds of