Importance of Affirmation Perceived Value Effect

The phrase â€Å"perceived value† is often assigned to inanimate objects whose worth lies in the value a consumer assigns to the product. According to Adam Smith’s theory of â€Å"invisible hand†, rational individuals make decisions out of a desire to do what benefits themselves the most. Although this stimulates the economic market and benefits society as a whole, the application of this concept takes a negative toll on interpersonal relationships (Ulmer 256). When the consumer-object relationship is applied to human relationships, the accumulation of experiences and poor decisions that affect perceived value of one individual affects how that same individual will choose to treat the other. Rose Goldsen, Professor of Sociology at Cornell†¦show more content†¦Heathcliff does not show love for Hareton, nor is he sympathetic to young Cathy’s fear in her arranged marriage. He hates himself and takes it out on those around him. Even after Catherineâ⠂¬â„¢s death, Heathcliff continues to search for affirmation from Catherine. He begs, â€Å"Cathy, do come. Oh do- once more. Oh! My heart’s darling! Hear me this time† (Brontà « 20). Heathcliff’s unquenched longing for affirmation only ends in his death. The link between self-esteem and behavior continues in Aravind Adiga’s The White Tiger. From the onset, Balram identifies himself to establish his value in the minds of his audience (Khor 43). First, Balram is an entrepreneur. He has a business, therefore he has worth. In addition, Balram is not just a boy, or â€Å"munna.† He is the White Tiger. He has courage that defies social standards of morality, therefore he, as an individual, has value. As a man of self-proclaimed titles, Balram writes to the Premier of China, as one would a friend (Adiga 1-4). Balram’s perception of his social value, not his true self-esteem, motivates the decisions he makes. This is betrayed by the boundaries he crosses to prove himself. Balram’s true self-esteem remains low regardless of circumstance. As in the case of Heathcliff, Balram is not affirmed in his youth. His father is busy away from the household, and his mother is dead. Balram suffers under the influence of his grandmother who speaks only to scold and keep embarrassment fromShow MoreRelatedThe Reason Behind The Consumer s Need For Balance Essay1317 Words   |  6 Pagesas immediate and delayed product judgments can be influenced by on line customer review .The relationship between on line customer review and product judgments is stronger in a difficult situation, and when the on line customer review source is perceived as an expert. 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